A simple yet effective tool to monitor the traffic and effectiveness of your website is through the use of Google Analytics.
It allows you to track the marketing leads through the entire sales process. A lead generated in January could turn into a new customer in October.
To setup Google Analytics it is a simple process that your developer or agency can assist with. It allows for an automated marketing report to be sent from Google either once a week, fortnight or monthly.
Looking for somewhere to take the work team out for lunch? These are our picks for a good group lunch in Perth:
- Chimek Northbridge
- Rice Baby, Subiaco
- El Publico, Highgate
- Boubar, Nedlands
A loyalty reward program can add value to your existing customer base. It can give your customers a reason to come back to you, it rewards the customer for their loyalty and assists your brand in remaining top of mind with the consumer.
A monthly newsletter is somewhat redundant for the user as they are able to gather information on your daily activity from social media. So, for an effective EDM we recommend the use of a strong call to action.
The importance of a database to interact with your customer market is also invaluable. It provides you with an ongoing communication channel with your captive audience.
Our favourite Reward Systems that stand alone from your POS are:
– Kick Back
We all know there are not enough hours in the day! Here are three key signs that you need to stop and revive to ensure you do not burn out:
- Loss of appetite
Remember, owning your own business relies upon you – so your health is important. Take five minutes to rest and ensure you avoid a burn out!
It is Monday morning, take a few minutes to enjoy some quiet time before the week begins!
2. Barista & Cook
4. Gordon’s Cafe
5. Lox, Stock and Barrel
Become the problem solver for your customers, how does your product help them?
If you can respond to their everyday needs, then you can increase the frequency of visitation. Your product or service becomes a necessity, not a want.
Respond to their mindset, not their desires to increase the frequency of visitation.
Plan your marketing right, review and refocus your efforts!
Marketing campaigns can be continually reviewed and improved throughout 2017 by testing different prices, offers, marketing channels, website content — whatever variables your data, customer feedback and gut instincts tell you is important. It is important to sit with your marketing team to ensure your business objective are being communicated through your marketing strategy to achieve your goals!
Quality photography becomes your visual sales tool. It sells your product to a potential customer and sets the intention of your brand. Poor social media photography can truly damage your brand:
- Misrepresent your product
- Cheapen your brand
- Turn customers away